Noticed a piece in Marketing Magazine this week about how the publication is looking to target British expats – through online and press advertising, sponsorship and partnership activity.
According to Marketing, The Telegraph hopes the push will promote the launch of a Best of British Awards, which will take place in April 2010. Readers of The Telegraph's world edition will be asked to nominate entrants in six categories, including British-themed pubs, restaurants and social clubs, with judges selecting winners at national and international levels.
Awards are a great way to engage with an audience, especially one so geographically diverse. It will be interesting to see how successful their campaign is, and how they’ll go about reaching those individuals.